When we want to express our tastes and personalities through what we wear, we typically turn to new clothes, handbags, shoes, makeup, or accessories. 

But have you considered creating a signature look with your eyes?

Colored contact lenses have become a style must-have for many fashion icons and celebrities, from Kylie Jenner to Rihanna, and from Selena Gomez to Kanye West. For years it has been rumored that Jennfer Aniston’s captivating bright blue eyes are a result of colored lenses. 

And look around: There’s a good chance you know someone who has tweaked their eye color. A recent study found that 50% of soft contact lens wearers said they would consider trying out a new hue. 

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Colored contacts have actually been around for decades. Initially they were used prosthetically on film sets to change a character's eye appearance. In the 1980s they emerged as a bold new aesthetic option, providing lens wearers with a fun and dramatic new way to enhance their look or make a fashion statement. 

Fast forward to now, and color lenses have come a long way — in color and in comfort.

First, the hues are richer and more natural looking. AirOptix Colors from Alcon have a full range of 12 eye-enhancing shades to match any wardrobe or mood. They’re available in six vibrant and six subtle options — whether you’re looking to make a bold change or elevate your natural eye color:

• Gemstone Green
• Green
• Pure Hazel
• Honey
• Brown
• Brilliant Blue
• Blue 
• True Sapphire
• Turquoise 
• Gray
• Sterling Gray
• Amethyst

The hues are designed to blend naturally with all eye colors, whether they’re light or dark. And even if you don’t require vision correction, you can wear these lenses simply to get the eye color you’ve always dreamed of. 

Want to know if a shade will look good on you? The Air Optix Color Studio lets you try on the lenses virtually to see how each color transforms your eyes. All you need is a camera. Click through the shades and watch your eyes take on each gorgeous option. 

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To achieve the depth and vibrancy of hue, AirOptix uses an advanced 3-in-1 color approach: 

• The lens’ primary shade changes the color of the eye
• The inner ring adds illumination and color depth
• The outer ring defines and highlights the iris

Not only are the resulting tones richer and natural looking, the wearing experience of colored contacts has been significantly improved, thanks to advanced technology. 

Crafted with state-of-the-art silicone hydrogel, AirOptix Colors lenses are super comfortable to wear. They use cutting edge SmartShield technology, which is an ultra-thin protective layer that repels irritants and retains moisture, keeping the lenses beautifully smooth. They also allow for five times the oxygen flow compared to other lenses — and oxygen is essential for healthy eyes.

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If you’re looking for new ways to enhance your natural eye color, compliment your makeup or outfits, match beauty trends, try a bold new look, or you simply want to play with the possibilities, color contacts open up a new way of expressing yourself. They are:

• Beautiful: Any eye color can be enhanced with a spectrum of 12 stunning colors
• Comfortable: The super smooth surface keeps contaminants at bay
• Breathable: AirOptix Colors are the most breathable color contacts available

AirOptix monthlies are available in packages of two and six. 

Yes, you can have any eye color you want! Find your favorites and start playing. 

Want to know more about colored contacts? Do you have questions about what contact lenses are best for you? Contact our customer service team at 1-800-404-7317 or email info@visionpros.com to learn more. We’re happy to help.